CREATIVE DIRECTOR / WRITER EXPERIENCE
2011 — PRESENT: RICHARD GRAVES MARKETING & ADVERTISING
Assemble and manage teams of freelancers to support B2B and B2C clients and agency partners with advertising and promotions in traditional (television, radio, print, outdoor, POP) as well as online media (websites, blog articles, e-mail, online videos, etc.). Create excellent results for clients, especially those challenged by timelines and budget.
2017 — 2018: SENIOR MANAGER, CREATIVE SERVICES, INTERSTATE BATTERIES
Managed internal team of 10. During my tenure, department Net Promoter Score from internal customers rose from 3.6/5.00 to 4.47. Oversaw promotions for external customers that yielded YTD sales increases ranging from 23% - 33%.
1998 — 2011: SENIOR VICE PRESIDENT/CREATIVE DIRECTOR, LEVENSON & HILL
Creative department head responsible for creative team hiring and development (staff and freelance), financial resource management (scheduling, purchasing and working with outside vendors), client presentations, and relationships across multiple channels. Concepted, wrote and produced work that consistently exceeded creative standards and marketing goals regardless of typically limited budgets and schedules.
OTHER AGENCY EXPERIENCE
- Larkin Meeder & Schweidel, Senior Writer
- Tracy-Locke/DDB Needham, Senior Writer
- DBG&H, Senior Writer/Associate Creative Director
- Bozell & Jacobs, Writer
ACCOUNT EXPERIENCE
Automotive and Auto Aftermarket, Retail and Original Equipment
Interstate Batteries, Peterbilt Motors, Alon/Fina, Sewell Cadillac, Chacon Mazda and Chacon Autos, BMW.
Consumer Package Goods
Frito-Lay, Borden Dairies, Samsung, Southwestern Bell Mobile Systems, Siemens, Ericsson, "The Dallas Morning News."
Retail
Zales, American Express Retail Division, The Container Store, Rent-A-Center, Rug Doctor, Aaron Brothers Art & Framing, 7-Eleven, Church's Chicken.
Transportation
Greatwide Logistics Services, Dallas Area Rapid Transit, RoadLink Intermodal Logistics, DFW International Airport, Southwest Airlines Cargo, J.S. Helwig & Son Trucking, uShip, Cessna Aircraft.
Charitable/Non-Profit/Educational
SMU Cox School of Business, I am Second, Booker T. Washington High School for the Performing and Visual Arts, Literacy Volunteers of America, AT&T Performing Arts Center, Boy Scouts of America, Dallas Theater Center, Billy Graham Evangelistic Association, University of North Texas.
AWARDS/RECOGNITION
"Communication Arts," Radio Mercury Awards, "Print" Magazine, ADDY Awards, Dallas Society of Visual Communications, Dallas Advertising League, Golden Radio Awards, Telly Awards. Seminar Speaker, Transportation Marketing and Sales Association; Addy Awards Regional Judge.
EDUCATION
Bachelor of Arts, English, Baylor University.
INTERESTS
Singing, playing drums and guitar, songwriting; Boy Scouts of America Assistant Scoutmaster; Board of Directors – Capernaum, Inc. (non-profit); member of Northwest Cares Committee and Scripture reader for Northwest Bible Church.